Johanna Pesso Bauman is a seasoned marketer and business strategist with a proven track record of helping organizations navigate pivotal moments of growth and transformation. She works with executive teams, founders and boards to clarify positioning, align strategy with execution, and build the leadership and operating models needed to scale and drive impact.

 

Johanna previously served as Chief Marketing Officer of advertising technology company, PubMatic, where she spent nearly a decade leading the company’s global marketing organization. During her tenure, she played a central role in transforming PubMatic from a legacy brand into an AI-first technology leader. She led corporate repositioning, built a global marketing team spanning product marketing, communications, demand generation, and brand, and helped drive more than 2x revenue growth. She also played a key role in preparing the company for its IPO and ongoing analyst communications and strategy, including development of the S-1 narrative, investor positioning, earnings communications, and executive communications. 

 

Earlier in her career, Johanna held product and product marketing leadership roles at CPXi and Infogroup, where she developed new market offerings, led product launches, and partnered with executive teams on growth strategy and roadmap decisions.

 

Johanna began her career in the nonprofit sector, raising millions of dollars in philanthropic support and building marketing programs for mission-driven organizations including MIT and the Boys & Girls Club. She remains deeply engaged in civic and community leadership, currently serving on the boards of The Milwaukee Turners and Lake Park Little League where she supports with communications, fundraising, and organizational and mission strategy initiatives. 

 

She holds an MBA from NYU Stern School of Business and a bachelor’s degree in Women & Gender Studies and Comparative Literature from Washington University in St. Louis. Johanna is known for bringing clarity to complexity, aligning teams around a shared vision, and helping organizations move from strategy to sustained impact.