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SERVICES
Five engagement models. One bias towards action.
Each service is built around a different engagement model. Choose one or combine based on your needs.
01 / 05
Fractional CMO
Executive marketing leadership, embedded within your team.
When this fits:
For organizations that need senior marketing leadership without adding a full-time executive, Parkside Catalysts provides hands-on guidance at the leadership level. This model works equally well for growth-stage companies and mission-driven organizations.
How it works:
I partner with CEOs, founders, executive directors and leadership teams to shape marketing strategy, refine positioning, and build the operating structure needed to support sustainable growth. This work often includes aligning product, sales and marketing teams, mentoring future leaders, and translating vision into a clear go-to-market or marketing strategy, and identifying where AI-powered workflows can accelerate execution without losing the human judgement that makes strategy impactful.
02 / 05
AI Transformation
Repositioning businesses and marketing organizations for an AI-driven future.
When this fits:
For organizations navigating an AI overhaul of their operations and market narrative. This work ensures AI becomes a driver of differentiation and growth, not just an experimental initiative. This engagement is also tailored to help social enterprises and non-profits explore how to ethically balance AI adoption while minimizing social and environmental impacts.
How it works:
AI is not just a technology shift; it requires organizations to rethink how they position themselves, operate, and go to market. Parkside Catalysts helps clients navigate this transition by defining credible and defensible AI-driven positioning and market narrative, identifying high-impact use cases across marketing and go-to-market, evolving marketing operating models to incorporate AI capabilities, and aligning leadership teams around a coherent AI business strategy.
03 / 05
Growth Strategy
Focused engagements that unlock the next stage of performance.
When this fits:
For organizations facing moments that require focused strategic work to unlock the next stage of growth and impact, such as funding rounds, category entry, M&A and exit strategy, or more.
How it works:
Parkside Catalysts supports leadership teams through clearly defined initiatives, such as: brand and positioning development, go-to-market strategy and planning, marketing organization design, strategic planning and prioritization, or clarifying how a mission-driven organization communicates impact to donors, partners and the communities it serves. These engagements result in clear decisions, actionable roadmaps, and alignment across leadership teams.
04 / 05
Marketing Activation
Delivering high-impact marketing programs that drive results.
When this fits:
For organizations that have a marketing strategy, and need support with execution to ensure that marketing is a catalyst for growth, ensuring clarity, consistency, and measurable impact.
How it works:
Strategy only creates value when it is activated effectively. Parkside Catalysts partners with organizations to execute critical marketing initiatives, including: executive messaging and narrative development, category and positioning storytelling, product and market launch strategy, and thought leadership platforms.
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Executive Advisory
Guidance for leaders navigating complex change.
When this fits:
For organizations undergoing periods of significant change, where leaders can benefit from a trusted external perspective.
How it works:
Parkside Catalysts provides advisory support to executives and boards navigating pivotal transitions, such as corporate repositioning, market expansion, organizational transitions, preparation for major milestones like fundraising rounds, IPOs and M&A, or navigating the strategic evolution of a mission-driven organization. This work focuses on clarifying priorities, aligning leadership teams, and guiding organizations through complex change with confidence and positive momentum.